When I first got started in modeling I was in disbelief that models are running a business. If your thinking the same the product is the model, whether it be:
the face (beauty models)
the body (bikini/fashion models)
the parts (specialty models)
the hair (hair models)
the list goes on...... but a model SHOULD know how to market themselves in the industry in order to be seen and sometimes heard.
To become a successful model:
* Network - Agencies can only help part of the way with their extensive list of contacts in the business, but a model must also network at industry parties, tradeshows and events to gain more contacts hence more bookings.
* Finances - I strongly advise saving some reserves before becoming a model because pay checks can take forever to be received (3-6 months) depending on the type of work.
* Book keeping - important since you will often have to remind agencies and clients to pay you after submitting your own invoice. Yes an invoice.
* Tax deductions - Retaining all business related receipts. I've met many models who didn't know about this. You can deduct your expenses at the end of the tax year for makeup, fashionable attire, business meals, business trips, manicure, photoshoots, phone bill, internet bill, business gifts, travel expenses, website costs etc.....
* Giving back - You are probably wondering what I mean't by business gifts. Yes gifts you SHOULD send to people that have helped advance your modeling career like photographers, agencies and your repeat clients. Thank you/appreciation gifts goes a long way in this business ;-)
* Keeping up to date - keep up to date with your marketing materials (portfolio, business cards) and knowledge in the fashion industry.
